Our recommendations on SEO best practice
Search Engine Optimization (SEO) is arguably THE most cost-effective digital marketing technique, but also the most challenging to get right.
Here is a summary of the most important factors according to SEOMoz taken from our understanding ranking factors article.
Here is a selection of the most useful articles on SEO on Smart Insights followed by a listing of the most recent articles.
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Latest posts on Search Engine Optimisation (SEO) best practice
Why don’t many companies blog?
by Dave Chaffey on February 15, 2011
in Digital marketing strategy, Digital marketing strategy alerts, Search Engine Optimisation (SEO)
What are the barriers stopping companies blogging and how can they be encouraged?
I strongly believe that every business should have a blog since they’re an essential hub to your digital marketing activities. If you don’t have one, you’re missing out on one of the best ways to engage existing customers and to get new customers through the power of advocacy and SEO. So we’re on a bit of a mission to get more … » Read full article
by Chris Soames on February 11, 2011
Over the past few months it has been hard to escape stories about Bing. A recent post on Search Engine Watch which goes into some nice growth figures for Bing really made me sit up and listen.
Some of the numbers quote in this blog from Search Engine Watch should start make you wonder how & when Bing fits into your search strategy, for example:
Link Building Techniques : Online PR
by Chris Soames on February 3, 2011
in Search Engine Optimisation (SEO), Search marketing alerts
Using press-release to increase awareness and improve SEO
Using press-releases to gain awareness and backlinks to your site was once a hot topic in SEO but like everything that is hot in SEO, it is quickly forgotten about. But that doesn’t mean it’s not worthwhile – far-from-it!. Online press releases are still an effective way to repurpose content you are already creating for traditional PR and use to your advantage online. I’m amazed when reviewing backlink … » Read full article
Link Building Techniques : Competitor Link Analysis
by Chris Soames on January 27, 2011
As part of my series of blog posts on link building techniques I have decided to look at how we can use tools and build a process to analyse a competitors backlink profile to help create a list of target sites for you to approach. After all, if your competitor can be on that website then why can’t you?!
If you’re new to the term “backlink” it’s simply a link from another site to yours which Google … » Read full article
SEO for markets with low search volume
by Chris Soames on January 20, 2011
No keyword searches to build a strategy off? No problem! Or an opportunity at least
But … » Read full article
Online press release websites for e-PR
by Annmarie Hanlon on January 19, 2011
in Online PR / Social media, Search marketing alerts
A list of services to use for DIY press-release submission for small businesses
While many large companies use a PR agency to manage their press-releases, it’s now easy to do-it-yourself and go direct to an online service for distribution. There are also some free options available which can give some SEO benefits with backlinks and through featuring in Google News. Don’t expect lots of journalists to pick up on your press release though if … » Read full article
Best Websites for Article Marketing?
by Chris Soames on January 12, 2011
My review and recommendations on the best article sites for SEO
This is quite a tricky question to answer since the best article sites do change depending on the industry & audience you’re targeting. So to start on any new sector a trial and error approach has to be used where you trial publish and through analysis refine the list to the most effective set for your business.
Still, I thought I’d share this » Read full article
