Mission Statement

The mission of the Johnston County Convention & Visitors Bureau is marketing our destinations to visitors, thereby, encouraging utilization of accommodations, retail outlets, restaurants, heritage sites, museums, entertainment and recreation venues for the community’s economic benefit.

Vision Statement

The Johnston County Convention & Visitors Bureau is the leading authority on travel and tourism in Johnston County and is fully engaged with local and state leaders to successfully promote and develop tourism venues to become the premiere destination on I-95/I-40 in North Carolina.

JCCVB Overview

The JCCVB's single business goal for 2011-2012 is to increase bed tax revenue by 5%.

Working closely with our industry, the JCCVB has identified key long-term strategies to support the overall goal of increasing the number of visitors to Johnston County, their length of stay and the amount of money they spend. The JCCVB is committed to partnering with the local tourism industry and community leaders to continually elevate Johnston County’s place in the market and accelerate the growth of the area’s vital tourism economy.

• Strengthen the Johnston County brand
• Position the area as a competitively unique and compelling destination
• Fine-tune brand communications so that they engage the consumer and establish a strong emotional connection to the area’s product offerings
• Become increasingly consumer friendly in all communication touch points
• Increase the development and execution of mutually beneficial collaborative marketing partnerships
• Emphasize increasing the number of first-time visitors
• Educate elected officials and key opinion leaders on the economic importance of tourism, the need to preserve our vital natural resources, and the delicate balance between growth and sustainable tourism
• Advance the use of technology in marketing and tourism products, especially those that allow for an ongoing one-on-one contact with key audiences
• Maintain high visitor satisfaction levels through emphasis on front-line hospitality, workforce training and rewards for exceptional customer service
• Provide outstanding tourism assistance and in-person tourist information
• Protect, support and promote the infrastructure that sustains tourism
• Support existing tourism product while continuing to develop new tourism product
• Promote the area’s existing meeting and sports facilities
• Expand and support sports efforts, which are especially important for generating inland room nights during the off-peak season
• Provide detailed, relevant, up-to-date local tourism information and research/industry trends to the local tourism industry to empower their efforts to market the destination to visitors
• Commit to green-friendly practices to preserve our destination for current and future visitors and residents.