New Websites
In response to the towns desire to brand themselves independently, the Johnston County Visitors Bureau designed and launched six websites for the towns: 

www.visitbenson.org
www.visitclayton.org
www.visitfouroaks.org
www.visitkenly.org
www.visitselma.org 
www.visitsmithfield.org

With this major project completed, the bureau then built a new Johnston County site that acts a portal website to each of these six town sites. 

HARO
Help A Reporter Out

As a vehicle to get publicity stories out in the mass market, the Johnston County Visitors Bureau joined the HARO network as a professional source for media writers.  This service is free to writers and sources and over the course of one year, the bureau submitted several stories concerning tourism in the county.  Publicity efforts in 2010 resulted in articles in the New York Times, the Atlanta Journal Constitution and the Foxnews.com site.

Social Media

In 2010, the Visitors Bureau embarked on the social media scene by developing a Facebook Page, Twitter Account, YouTube Channel, and continued to write the JCVB BLOG to reach out to the public using these mediums for their news and travel information.  Various methods have been used to gain followers and fans, such as trivia contests and prize drawings.  Work in this arena continues at this new way of marketing grows and changes constantly.

Publicity

The Visitors Bureau continues to work with the NC Division of Tourism, PR department and participating in media missions by providing story ideas and hosting travel writers that are interested in our area.  In addition, some new relationships have formed with writers with the new MyMedia Database that the bureau invested in to help streamline the massive task of researching and updating our local media database.