Sales and Marketing

The JCVB provides a number of valuable tools for helping you market your tourism business. In this section, you'll find a wealth of useful resources: information on advertising campaigns, guidelines for website and publication listings, social media information, sales missions, and details on the Packaging Program.

Order Visitors Guides: To request a supply of the Visitor Guides, call 919-989-8687. In addition, a PDF version of the same guidebook is available on online.

Social Media Information

Social media outlets are key tools used to help maintain visitor retention by creating brand ambassadors. From monitoring blogs and travel-related sites to being the facilitator of online conversations, the JCVB is actively engaging in multiple social outlets. The social media plan is based on an understanding of where and when our target audiences create and consume media online. Then we find the best ways to engage these consumers in their own environments at the right time and with the right message.

Facebook.comLike us on the Johnston County Fan Page – Follow us @JoCoTourism - Follow the JCVB Pinterest Page

Google+ - Join our Circle and get blog updates - Follow the Johnston County Youtube Channel - Follow us at VisitJoCo – newly re-designed site represents all county tourism assets.

Individual town sites – Individual town websites exist to house unique content for six JoCo towns with hotels generating the room tax, and each has separate brands for tourism promotion.  Please check each town site and provide any feedback to the JCVB team.

Packaging Programs

Closely aligned with the JCVB's leisure marketing strategies is an emphasis on packaging. Free workshops, as well as, individual and group consultation sessions are offered periodically to industry partners who want to learn more about effective packaging strategies and logistics.

Year-Round Themed Promotions. These provide an umbrella under which our partners can join the JCVB in promoting special offers tied to specific times of the year, including Spring Break/Easter time, Girlfriend Shopping Getaways, the summer season and our fall value period.

Industry partners wishing to participate in packaging opportunities may contact our sales department for an appointment.

Link to

Do you love Johnston County tourism? Then link to us! Just copy and paste a code option from below to your blog or website to show your support of Johnston County!

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Link with logo, right click and copy image

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Print Campaigns

The JCVB participates primarily in leisure publications targeted to the North Carolina and eastern seaboard markets, taking advantage of several cooperative programs with the VisitNC group, a division of the public/private partnership with the NC Department of Commerce.

Conference & Sports Services

The goal of Conference Services is to support definite meetings and conference bookings by providing customers with assistance and services that enhance their meetings.

Conference Services assists in the sales process and strives to assist planners in making their meetings in the Johnston County area as successful as possible, resulting in a commitment to return with future business.

Meeting planners are introduced to Conference Services either in the booking stage during site visits or from informational packets detailing overall services available, samples of services are:

  • Attendance Builders - For larger groups, a staff member from the Sales team may exhibit at the incoming groups’ convention the year prior to coming to local conference to inform conference attendees about the destination and encourage attendance the following year. We are delighted to provide complimentary visitor information for groups.
  • Site Inspections - Conference Services assists sales managers and planners with scheduling appointments and accompanying clients on tours of local facilities and to meetings with local conference suppliers.
  • Planning Meetings - Conference Services staff is available to meet with the client to assist in pre-planning and conference needs.
  • Registration Assistance - The JCVB will provide on-site destination assistance (restaurants, shopping information) and general conference assistance.
  • Brochure Fulfillment - For groups of all sizes, Conference Services provides brochures and maps highlighting the things to see and do in our area. Photographic images, CD’s, and promotional items are also available.
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