(Smithfield, NC) - The Johnston County Visitors Bureau (JCVB) is pleased to announce the arrival of the 2014 Official Johnston County Visitors Guide.  This year’s guide has a new concept as a “destination” planner giving visitors additional tools to plan a visit with suggested itineraries, feature stories on area businesses, and travel deals.  The guide features several themed sections with editorial copy introducing visitors to the destination, with a center map of Carolina Premium Outlets, which by far is the largest attraction in the county.

“We are excited to announce the upcoming 150th Battle of Bentonville Reenactment on the cover of the new visitors guide, which will take place March 21-22, 2015.  That may seem far away, but this guide will be on the shelf for the next twelve months and we will use this guide in many upcoming advertising campaigns to promote the event,” stated Donna Bailey-Taylor, Executive Director.

JCVB prints 90,000 Visitors Guide each year to promote the county and the guide is entirely sponsored by the 3% county-wide occupancy tax, which is paid by visitors to the county.  Guides are distributed to all NC Welcome Centers in the state, RDU International Airport, AAA Offices along the eastern seaboard and along I-40 west.  Guides are in visitor centers across North Carolina, as well as, around the county in more than 100 locations such as hotels, attractions, Chambers of Commerce, town halls and retail stores.   In 2013, the guide was distributed to 40,178 individual inquiries as well.

In an effort to introduce the 38-page guide to local businesses and residents, a copy was mailed to all chamber members around the county.  Please contact the Visitors Bureau to receive a copy of the Visitors Guide or to learn more about tourism development and promotion in Johnston County at (919) 989-8687.