7:30 PM, Tuesday, December 13, 2011
Visitors Bureau Administrative Offices

Present: T Godwin, B Dixon, J Godfrey, K Henthorn, T Stewart, D Mills, K Brinson

Absent: M Patel, M Boyette, P Boucher, C McLamb, H Stump

Staff: D Bailey-Taylor, A Phillips

I.          Call to Order – Vice-Chairman T Godwin

T Godwin called the meeting to order at 7:55 pm and stated that a quorum was present.  With no corrections, the agenda was adopted. T Godwin welcomed Keith Brinson as a new member to the board. He will be replacing D Mills.

II.        Vice-Chairman T Godwin

T Godwin asked for a motion or corrections to the November minutes that were previously sent to the Board.

B Dixon motioned to accept the November minutes as presented.  K Henthorn seconded.  Motion passed unanimously.

III.       Finances – Vice-Chairman T Godwin

November Financials

Month-to-Date Revenue for November was $75,750.52.  Month-to-Date Human Resources expenses were $20,206.74. Month-to-Date Operations were $33,112.80. Net Income for the month was $22,430.98.  Year-to-Date Revenues were $389,001.27. Year-to-Date Human Resources expenses were $92,503.42. Year-to-Date Operations were $211,016.09. Year-to-Date net income was $85,481.76. The October revenues were $45,327.75. Smithfield’s October Revenues were $9,780.48. Selma’s October Revenues were $8,455.05. Kenly’s October Revenues were $1,889.36.  Benson’s October Revenues were $776.94.  Note:  Revenues remain up even with Jameson not remitting due to Bankruptcy and Selma Inn being closed.  The new Holiday Inn Express in Smithfield will open in February, 2012.

IV. Special Projects Committee - T Stewart


V. Marketing Committee – P Boucher


VI.       Staff Report – D Bailey-Taylor

D Bailey-Taylor stated it was a normal month and everything with the move went smooth thanks to the county and the staff. The Sports Council deadline for applications is this week and all but two at-large spots have applications for review.  D Bailey-Taylor reminded the board they will appoint members to the Sports Council in January at the next board meeting.

Summary of Visitor Inquiries and Distribution – September

Visitor inquiries: pieces of literature mailed: 2,748

Year to Date visitor inquiries:  25,301

Inquiry History by Brochure:                 Visitor Guide 1,390

Girlfriend Getaway                   1,277

Visitor History by State: SC (102), NC (367), FL (82), PA (77), NY (157), IL (67), NY (51), MA (47), GA (42), NJ (33)

Visitor Inquiry for Advertising Source:  AAA Go Magazine – 388

NC Civil War Traveler – 147

Oprah Magazine – 768


October Bulk Distribution:

JCVB Visitors Guide – 3,280

JCVB Agri-tourism Trail brochures – 100

JCVB Golf Brochures - 25

JCVB Pens – 30

JCVB Postcards – 30

JCVB Black Bags - 30

CPO Brochures – 200

Wine Trail Brochures - 460

SS Visitors Maps - 200


New and Inactive IP Records in D3000

Closed: Two Henry Beadery

Short’s Hot Dogs

New Record /Opened: The Cakery moved from Selma to Smithfield

Kooter’s opened in Four Oaks

Google Analytics – report for November – 2,344 unique visitors, 6,364 page views – 2,034 unique visitors, 7,059 page views – 703 unique visitors, 1,887 page views – 229 unique visitors, 603 page views – 148 unique visitors, 219 page views – 287 unique visitors, 737 page views – 186 unique visitors, 617 page views - 258 unique visitors, 817 page views – 463 unique visitors, 2,191 page views – 112 unique visits, 292 page views

VII. Old Business

D Bailey-Taylor stated that the bureau needed to decide about the excess office furniture on selling it or giving it to the county. D Mills suggested that it would be a good gesture to donate the furniture to the county.

J Godfrey motioned to donate the excess office furniture to the county.  T Stewart seconded.  Motion passed unanimously.

VIII. New Business

Discussion was a had about the need for all board members to sign up for Basecamp (project management program) as all board and committee meetings will be posted on the Basecamp calendar.

D Mills stated that he appreciated the opportunity to serve on the board and that he had enjoyed working with the board and the community. T Godwin presented Mills with a clock showing the board’s appreciation for his service.

Meeting adjourned at 8:15 pm.

Respectfully submitted,

Mary Boyette, Secretary/Treasurer