JOHNSTON COUNTY TOURISM AUTHORITY
BOARD MEETING MINUTES
Tuesday December 4, 2012
The Boathouse Seafood & Grill
Present: M Boyette, J Godfrey, T Godwin, B Dixon, M Patel
Absent: T Stewart, K Brinson, P Boucher, K Henthorn, C McLamb
Staff: D Bailey-Taylor, A Phillips
I. Call to Order – T Godwin
T Godwin called the meeting to order at 8:19 pm and stated that a quorum was present. With no corrections, the agenda was adopted.
II. Chairman – T Godwin
T Godwin welcomed the board members and asked for a motion to accept the November minutes that were previously sent to the Board.
B Dixon motioned to accept the November minutes as presented. M Patel seconded. Motion passed unanimously.
III. Finances – T Godwin
Month-to-Date Revenue for November was $69,271.24. Month-to-Date Human Resources expenses were $25,007.77. Month-to-Date Operations were $70,330.12. Net Income for the month was $-26,066.65. Year-to-Date Revenues were $384,744.90. Year-to-Date Human Resources expenses were $121,071.57. Year-to-Date Operations were $236,748.86. Year-to-Date net income was $26,924.47. The October revenues were $48,325.37. Smithfield’s October Revenues were $12,325.01. Selma’s October Revenues were $6,842.74. Kenly’s October Revenues were $1,717.52. Benson’s October Revenues were $490.85. T Godwin stated that the cash position appeared unchanged. D Bailey-Taylor stated expenses were up due to the printing of the new visitors guide. She also stated that the audit report would be completed next month and the invoice had been paid. Paperwork to make a budget adjustment to pay for the audit has been processed.
IV. Special Projects Committee – T Stewart
D Bailey-Taylor stated that announcement letters had been sent to Capital Grants recipients.
V. Marketing Committee – P Boucher
D Bailey-Taylor stated that the committee had an interest in using Magellan Strategic Group to conduct a marketing audit of our current programs which would help with strategic planning and marketing in the next budget cycle. A proposal has been received for the marketing committee to review at the January meeting.
VI. Sports Council Committee – J Godfrey
No meeting. T Godwin congratulated J Godfrey on a very well written article which recently was printed in The Herald on the Sports Council.
VII. Staff Report – D Bailey-Taylor
In the interest of time, D Bailey-Taylor stated that the last video shoot was scheduled for Thursday, December 6th. Taylor asked board members to look over the staff report and send any questions they may have.
Summary of Visitor Inquiries and Distribution – November
Visitor inquiries: pieces of literature mailed: 2,808
Year to Date visitor inquiries: 17,381
Inquiry History by Brochure: Visitor Guide 2,041
CPO Brochure 721
Visitor Inquiry History by State: NC (390), FL (165), SC (130), PA (105), GA (99), VA (92), TX (88), NY (74), MD (64), IL (60)
Visitor Inquiry for Advertising Source: Civil War Traveler – 141
Coast Host - 557
Compass Marketing – 822
Oprah Magazine – 732
AAA Go Magazine - 296
October Bulk Distribution:
JCVB Visitors Guide – 2,503
JCVB Agri-tourism Trail brochures – 50
JCVB Click Pens – 375
JCVB Plastic Bags – 375
JCVB Postcards– 125
JCVB Skittles – 375
American Music Jubilee – 180 schedules
Ava Festival Brochures – 305
Benson Museum – 260
Bentonville Battlefield – 130
Carolina Civil War Trail – 398
Carolina Premium Outlets – 108
Hinnant Vineyards – 155
Kenly Visitors Map - 60
Muscadine Wine Brochure – 133
SS Visitors Map – 910
Tobacco Farm Life - 230
New and Inactive IP Records in D3000
New Record /Opened: Selma Coins & Antiques – Selma
The Yoga Space - Benson
Closed: Teams Motorsports
Google Analytics – report for November
www.johnstoncountync.org – 2,775 unique visitors, 7,468 page views
www.visitsmithfield.org – 4,716 unique visitors, 14,662 page views
www.visitkenly.org – 2,069 unique visitors, 5,346 page views
www.hamandyam.com – 228unique visitors, 527 page views
www.visitbenson.org – 788 unique visitors, 1,982 page views
www.visitfouroaks.org – 548 unique visitors, 1,368 page views
www.visitclayton.org - 842 unique visitors, 2,512 page views
www.visitselma.org – 1,363 unique visitors, 4,639 page views
www.muscadineheritagewinetrail.com – 293 unique visits, 773 page views
VIII. Old Business
IX. New Business
T Godwin stated that it had been a good year so far, a lot of work has gone into several projects. D Bailey-Taylor indicated after the December revenues/expenses are completed, the board will review the mid-year projects and budget.
J Godfrey announced the Clayton Chamber Annual Dinner will be January 22nd and the Chamber Board will not be appointing Heidi Stump’s replacement on the Tourism Authority board just yet.
Meeting adjourned at 8:30pm.
Mary Boyette, Secretary/Treasurer
Johnston County Tourism Authority
12 Noon, January 2, 2013
Visitors Bureau Administrative Offices