Noon, Wednesday, March 7, 2012
Visitors Bureau Administrative Offices

Present: M Boyette, T Godwin, K Brinson, P Boucher, J Godfrey, K Henthorn, M Patel, B Dixon

Guest: Katrina Allen

Absent: C McLamb, H Stump, T Stewart

Staff: D Bailey-Taylor, A Phillips

I.          Call to Order – Vice-Chairman T Godwin

T Godwin called the meeting to order at 12:15 pm and stated that a quorum was present.  T. Godwin welcomed Katrina Allen, Four Oaks Chamber of Commerce Director. With no corrections, the agenda was adopted.

II.        Vice-Chairman T Godwin

T Godwin asked for a motion or corrections to the February minutes that were previously sent to the Board.

M Boyette motioned to accept the February minutes as presented.  M Patel seconded.  Motion passed unanimously.

III.       Finances – Vice-Chairman T Godwin

February Financials

Month-to-Date Revenue for February was $64,881.39.  Month-to-Date Human Resources expenses were $20,810.39. Month-to-Date Operations were $40,730.33. Net Income for the month was $3,340.67.  Year-to-Date Revenues were $575,296.64. Year-to-Date Human Resources expenses were $153,301.31. Year-to-Date Operations were $339,146.56. Year-to-Date net income was $82,848.77. The January revenues were $43,734.67. Smithfield’s January Revenues were $11,201.92. Selma’s January Revenues were $8,038.59. Kenly’s January Revenues were $1,885.00.  Benson’s January Revenues were $468.45. T Godwin stated that the balance sheet was good. Discussion was had about moving some of the money in the Interfund Cash to a new Money Market account.

IV. Special Projects Committee – T Stewart

No meeting.

V. Marketing Committee – P Boucher

P Boucher shared some of the highlights from the February Marketing meeting:

  • Ham & Yam tri-fold brochure is complete.
  • Selma Car Classic Postcard is complete and is being distributed.
  • The bureau has launched a live version of a mobile website for easier phone use.
  • The bureau participated in a Military Travel Show at Fort Bragg on February 24th.
  • The script for the first video shoot is complete and taping will take place the weekend of March 17th and will focus on history and heritage.
  • The bureau is in the process of updating inventory for the Lunar Cow Interactive Map. This is a web based custom itinerary function, trails, and set itineraries for individuals and groups. Lunar Cow uses Google Map and custom software for the mapping system.

VI.       Staff Report – D Bailey-Taylor

  • D Bailey-Taylor stated that she had met with Tim Richardson with Hexagon Wake Park at Tucker Lake. Richardson will be taking over management of Tucker Lake and the Wake Park, which will be a part of Tucker Lake. Wake Boarding will become an Olympic event. The park at Tucker Lake will be one of three such parks on the east coast.
  • D Bailey-Taylor met with Elizabeth Rainwater, SEO and Ad Campaigns to review our sites, adwords and campaigns.
  • Holiday Inn Express in Smithfield opened and staff has taken a tour and posted up the hotel on the Smithfield website.
  • I-95 Toll Public Meetings. The Johnston County Board of Commissioners has adopted a Resolution Opposing the Tolling of Interstate 95. K Brinson stated that the Smithfield/Selma Chamber poll of members showed that 70% of the members that took the survey were in opposition of the toll.
  • TRAC meeting with the Department of Tourism was a success with a good turn out a benefit for the staff to interact with the division one-on-one.
  • JCVB open house was well attended with over a hundred visiting our offices.
  • Sports Council held its first meeting. They discussed bylaws, goals, and objects of the committee.
  • D Bailey-Taylor visited the Benson Museum of History’s Black History event and put together suggestions and budget for the Phase II exhibits.
  • D Bailey-Taylor spoke with the town of Smithfield about the Smithfield Crossings project. They will begin this project in March and it will take 12-18 months to complete. The bureau has asked for a timeline of events to be able to inform local businesses and develop some detour marketing pieces to have at the Welcome Centers for our visitors. The Neuse River Bridge will be closed in August and will be closed for six months.
  • Jim Lee with the Clayton Derby Day event inquired about a special events grant or about JCVB putting up a billboard for their event. They were encouraged to apply for a grant of $250.
  • NC Dept. of Commerce Certified Retirement Community application is available for communities that are interested in being certified.
  • D Bailey-Taylor presented a proposed budget for the board to review. Detailed discussion was held on several line items.  The Executive Committee will meet in March before the final budget is adopted at the April board meeting.
  • D Bailey-Taylor presented a Decision Matrix about Database Management Software. Taylor recommends that the bureau not move forward as long as D3000 continues to function.

Summary of Visitor Inquiries and Distribution – February

Visitor inquiries: pieces of literature mailed: 1,387

Year to Date visitor inquiries:  28,524

Inquiry History by Brochure:                 Visitor Guide 1,378

Visitor History by State: NC (355), WV (75), SC (61), VA (274), PA (40), OH (38), FL (38), TN (37), TX (29), MD (95)

Visitor Inquiry for Advertising Source:  Compass Magazine – 803

Civil War Traveler – 266

AAA Go Magazine - 223

February Bulk Distribution:

All trace data was lost for bulk distribution with the server transfer, all will be re-entered and

show up in March.

New and Inactive IP Records in D3000

New Record /Opened: Mozelle’s Soul Food, Selma

The Frugal Peacock

Google Analytics – report for February – 3,296 unique visitors, 8,686 page views – 3,440 unique visitors, 13,197 page views – 1,010 unique visitors, 4,257 page views – 733 unique visitors, 2,815 page views – 163 unique visitors, 217 page views – 331 unique visitors, 1,091 page views – 303 unique visitors, 1,277 page views - 423 unique visitors, 2,140 page views – 549 unique visitors, 2,564 page views – 203 unique visits, 653 page views

VII. Around The County Reports

Four Oaks – Acorn Festival is scheduled for May 18-19

Clayton – Nanci Griffith concert at The Clayton Center is a sell out.

Benson – Remembering Mayberry event was a sell out, and the Town’s Spring Event includes a park dedication in May.

Smithfield – Approval has been reach with the railroad for the entry way project, SS Chamber to clean the RR Bridge in the next week or two.

Kenly- Krusin’ Kenly event is scheduled for April 21st.

VIII. Old Business


VIV. New Business


Meeting adjourned at 1:19 pm.

Next Meeting
County Tourism Authority
Noon, April 4, 2012
Visitors Bureau Administrative Offices