JOHNSTON COUNTY TOURISM AUTHORITY
BOARD MEETING MINUTES
12 Noon, May 4, 2016
JCVB Administrative Offices
Present: E Brame, J Godfrey, L Daniels, K Henthorn, M Zapp, S Henley, R Childrey, R Andrews, R Capps
Absent: C McLamb, K Brinson
Staff: D Bailey-Taylor, A Phillips
Call to Order – S Henley, Vice-Chairperson
S Henley called the meeting to order at 12:27 p.m. and stated that a quorum was present. With no corrections, the agenda was adopted. S Henley also asked for any possible Conflict of Interest concerning the agenda. With none being heard the meeting continued.
S Henley asked for a motion to accept the April minutes that were previously sent to the board.
R Childrey motioned to accept the April minutes as presented. R Capps seconded. Motion passed unanimously.
S Henley welcomed the Leadership Johnston Class for Tourism Day.
I. Finances - March Financials - D Bailey-Taylor
Month-to-Date Revenue for April was $93,011.09. Month-to-Date Operations were $82,780.80. Net Income for the month was $10,230.29. Year-to-Date Revenues were $878,484.01. Year-to-Date Operations were $704,077.98. Year-to-Date net income was $174,460.03. The March county revenues were $65,492.58. Smithfield’s March Revenues were $19,280.05. Selma’s March Revenues were $8,591.94. Kenly’s March Revenues were $2,108.54. Benson’s March Revenues were $846.03. D Bailey- Taylor stated that Smithfield is behind one month in deposits. It was also noted that revenues compared to last year appeared to be down, but upon a 4-year comparison, revenues were in line. March 2015 revenues were high due to the Bentonville 150th Event and several other large events for the month.
II. Executive Committee - S Henley
S Henley stated that the Executive Committee had met and reviewed the 2016-17 Budget. D Bailey-Taylor stated that the proposed budget and by-laws had been sent to board members for them to review. Questions should be sent to D Bailey-Taylor. Donna also stated that the county had approved a new Records Retentions Policy and she is in the process of reviewing it before sending to the board.
III. Special Projects - E Brame
E Brame stated that the committee had not met and had no recommendations. D Bailey-Taylor stated that the bureau had issued Capital Grant payments for Tobacco Farm Life Museum and Ava Gardner Museum. The balance of the capital grants checks are expected to be dispersed by the end of June, except for the Benson Parks & Recreation. The board needs a request from Benson to encumber the grant funds.
IV. Marketing Committee - R Andrews
R Andrews stated that the committee had met and she stated the Economic Development Industry Appreciation Day will be held at GALOT Motorsports Park on May 11th with the bureau providing swag bags. It was noted that the bureau would be using digital ads with TripAdvisor New Destination Packages and NC Civil War Traveler. E Dean is working with the photographers and providing shot lists, and setting up meetings with each to get contracts. S Henley asked about the mesh banner for the back of GALOT grandstand. D Bailey-Taylor stated that the bureau had gotten quotes but was waiting for GALOT to move forward with the program. It was noted that the banner was not budgeted in the 2016-17 budget, that staff would prefer to get this project done before June 2016.
V. Sports Council Committee - J Godfrey
Godfrey stated that the committee did not meet. It was noted that D Bailey-Taylor sent out (4) RFP requests to Engineering Design Firms for Bike Route Wayfinding project as instructed at the last board meeting. Proposals are due to the Visitors Bureau by May 27.
VI. Staff Report - DB Taylor
D Bailey-Taylor has been involved with planning meetings for the Economic Development Appreciation Day and asked the board to please RSVP if they haven't already to be part of the event, May 11th. The My Carolina Talk segment on Atkinson's Mill was filmed this month and is almost completed. Sarah Edwards and the sponsors of Ham and Yam Festival filmed live at WNCN as well to promote the event. There was a great turn out for the Hospitality Association seminar presented by A Brame, as partners are very interested in social media tips and managing their digital footprint. D Bailey-Taylor reported this week is National Tourism Week, S Campbell will be at I-95 Welcome Centers May 5-6 with our tourism partners, and the TV project started some months ago is complete with JCVB videos up and running.
Advertising, publicity and the final details are being completed for the 301 Endless Yard Sale.
Periscope is a new publicity medium and the VisitNC team came to Double Barley to record an interview during NC Beer Month. New Smartimage photo storage software is now part of the new Press Room on www.johnstoncountync.org. S Campbell worked with the staff from I-95 South Welcome Center to have tastings of Johnston County Ham for National Glazed Spiral Ham Day. JCVB continues to work closely with staff at the welcome centers who interact with visitors to the state every day. There are now tracking codes on Adword Campaigns and any special landing pages to measure clicks. In April there were 5,924 clicks for visitors to do something more, like download a brochure, get a coupon, or click for more information, etc. D Bailey-Taylor announced that the new Country Inn & Suites is open in Smithfield and she will send out any invitation for a ribbon cutting to the board to attend.
VII. Old Business
VIII. New Business