JOHNSTON COUNTY TOURISM AUTHORITY
BOARD MEETING MINUTES
12 Noon, May 6, 2015
Clayton Chamber of Commerce
Present: E Brame, J Godfrey, W Stancil, S Henley, K Brinson, Matt Zapp, S Lee
Absent: K Henthorn, R Andrews, C McLamb, L Daniels
Staff: D Bailey-Taylor, A Phillips
I. Call to Order – E Brame, Chairman
E Brame called the meeting to order at 12:15 pm and stated that a quorum was present. With no corrections, the agenda was adopted. Brame thanked J Godfrey for hosting the meeting.
Brame asked for a motion to accept the April minutes that were previously sent to the board.
M Zapp motioned to accept the April minutes as presented. S Henley seconded. Motion passed unanimously.
II. Finances - April Financials - D Bailey-Taylor
Month-to-Date Revenue for April was $93,686.24. Month-to-Date Operations were $68,027.34. Net Income for the month was $25,658.90. Year-to-Date Revenues were $842,331.73. Year-to-Date Operations were $721,889.80. Year-to-Date net income was $120,441.93. The March county revenues were $66,119.04. Smithfield’s March Revenues were $20,146.86. Selma’s March Revenues were $9,852.65. Kenly’s March Revenues were $2,379.86. Benson’s March Revenues were $769.66. Smithfield's March deposit was not received in time for the financial report. DBT stated that as the fiscal year closes out in June, large expenditures will be paying out capital grants, printing the new Visitors Guide, and the new Beer, Wine, and Shine Brochure.
E Brame asked for a motion to except the 2015-2016 Budget that the board had reviewed.
M Zapp motioned to accept the 2015-2016 budget as presented. S Lee seconded. Motion passed unanimously.
DB Taylor stated that the KS Bank Balance was nearing the maximum insurable amount. E Brame requested that the board entertain a motion to move funds to the First Citizens money market account.
K Brinson motioned to approve a move of $10,000 from the KS money market to the First Citizen money market. W Stancil seconded. Motion passed unanimously.
DB Taylor stated that the county was requesting the bureau to renew a three-year contract allowing the county to conduct yearly financial audits for the bureau. The cost is $1,500 per year.
W Stancil motioned to approve the request to renew the three-year contract with the county as presented. S Lee seconded. Motion passed unanimously.
III. Special Projects - D Bailey-Taylor
D Bailey-Taylor stated that the committee did not meet in April, but has scheduled a meeting on May 27th to discuss Capital Grants guidelines. D Bailey-Taylor made the changes suggested at the last board meeting, and forwarded those to the full board, however the committee needs to review and will make a recommendation to the full board on June 3 for approval. E Brame stated that the meeting would be open to all board members that would like to attend.
IV. Marketing Committee - Scotty Henley
S Henley gave a brief overview of the marketing minutes that were presented to the board members. The visitors guide has a new design and will be going to print this week. The new guide will be reduced to a 36-page book with reductions in listings in the restaurant and retail pages with an expanded hotel section.
Committee discussed the 2016 Marketing Plan budget and in-depth the presentations from WRAL and WNCN on new digital and geo-targeted campaigns in next year's budget.
V. Sports Council Committee
J Godfrey stated that the Master Plan was completed. It had been reviewed, shared with the public, and with the county commissioners. A brief discussion was had about the next steps to be taken to ensure that the plan doesn't sit on a shelve with no action being taken. The next Sports Council meeting is scheduled for May 20 where next steps will be the primary discussion.
VI. Staff Report
DB Taylor shared various meetings and events that the staff had attended. The Distillery Bill for on premise sales did not make it out of committee and the County Chamber Association will be hosting a legislative reception on May 21st at Broadslab Distillery. D Bailey-Taylor invited all board members to attend the event to support this new attraction in the county. The bureau will be working with A Soldiers Walk Home planning committee and support for Phillip Brown as he walks through the county, May 16-19. D Bailey-Taylor pointed out how well the Facebook strawberry post did on social media with 156,700 organic reach, 421 link clicks to the website, and 616 shares. The 301 Endless Yard Sale marketing and planning is progressing well as the event is approximately six weeks from now. Smithfield Wayfinding report is complete with some changes to sign locations and message. D Bailey-Taylor shared the graphic designs of the signs with the full board. In addition, the Selma Tourism Marketing Committee will be reviewing and developing new signage as well in the next few months. D Bailey-Taylor stated that both new employees are still in training, but have stepped up to the plate on big projects like the visitors guide.
VII. New Business
DB Taylor presented a copy of a resolution of support for the Benson Bark Park project for the board to review. K Brinson motioned to approve the resolution letter of support as presented. S Henley seconded. Motion passed unanimously.
VIII. Old Business
Brief discussion was had about the lease agreement with Lampe Enterprises. More research is needed as D Bailey-Taylor is working with the county lawyer.
Meeting adjourned at 1 PM.