11:30 AM, Monday, November 4, 2013

Visitors Bureau Administrative Offices


Present:M Boyette, Ernie Brame, K Brinson, C McLamb, B Dixon, J Godfrey, T Stewart, P Boucher, Lynn Daniels

Absent: S Henley, K Henthorn

Staff:D Bailey-Taylor, A Phillips


I.Call to Order – E Brame, Chairman

E Brame called the meeting to order at 11:30am and stated that a quorum was present. Brame also welcomed new board member, Lynn Daniels to the meeting. With no corrections, the agenda was adopted. Brame asked for a motion to accept the October minutes that were previously sent to the Board.

B Dixon motioned to accept the October minutes as presented.M Boyette seconded.Motion passed unanimously.


October Financials

Month-to-Date Revenue for September was $76,635.29. Month-to-Date Human Resources expenses were $25,168.77. Month-to-Date Operations were $43,211.96. Net Income for the month was $8,254.56.Year-to-Date Revenues were $338,845.54. Year-to-Date Human Resources expenses were $100,675.11. Year-to-Date Operations were $160,991.68. Year-to-Date net income was $77,178.75. The September county revenues were $48,515.35 Smithfield’s September Revenues were $14,203.08. Selma’s September Revenues were $6,836.23. Kenly’s September Revenues were $1,557.67.Benson’s September Revenues were not reported.

III. Special Projects Committee – T Stewart

Special Projects did not meet, but the bureau had received a request for a Special Event Grant from the Neuse Little Theater for an upcoming play. D Bailey-Taylor asked for the pleasure of the board to either send the request to the Special Projects Committee to consider or to handle as the full board. The board chose to discuss and vote on the event.

M Boyette motioned to accept the application from the Neuse Little Theater in the amount of $500. B Dixon seconded. The motion passed unanimously.

IV. Marketing Committee – P Boucher

Committee reported that the staff is working on the new meeting facilities guide, which needs to be ready for the AENC tradeshow December 12th in Raleigh.Banner pop-up displays were presented to the committee, which picked two designs, one each for the CPO office area and the location next to Zales.An opportunity to be in the Eat & Explore North Carolina cookbook was presented which includes copy and recipes for the destination.Cost was very low and the committee suggested utilizing two or more products in one recipe to gain exposure for Johnston County products, such as Sweet Potato Biscuits made with Atkinson’s Mill and Johnston County Ham slices.Travel Apps were discussed and the committee is taking a “wait and see” approach, not sure what apps can do that our mobile websites do not at this time.

V. Sports Council Committee – J Godfrey

A Resolution of Support for Parks & Recreation Master Plan has been mailed out to all local towns and recreation departments. Currently the bureau has five resolutions in hand with three additional council presentations scheduled.Individual phone calls will be made to the remaining towns and athletic associations.

VII. Staff Report – D Bailey-Taylor

D Bailey-Taylor reported that the DMANC annual meeting was held in October and the JCVB won three Destination Marketing Achievement Awards for the Visitors Guide, the Video Project and the Social Media Campaign – Strawberry Recipe goes viral.The first planning meeting was held for the 150th Bentonville Reenactment that will take place in March 2015, and the staff will be putting together travel packages with hotel partners and working with the planning group. Since this is the last NC event for the 150th Celebration there is some question of how many people will attend, in 2010 there was over 50,000 at the event and they expect more than that in 2015.D Bailey Taylor and E. Brame had lunch with the Economic Development Board for a lunch and learn session.The second film shoot at the Courthouse took place in October, making the second one this year with an independent film maker.E Dean received a five year employee pin and A Phillips and A Astoske will also be with the bureau five years this December.Staff is working on the new visitors guide layout with a new destination planning theme so this is a complete redesign.The Selma website just went live and the last two sites, Four Oaks and Kenly are under development.Several group services this month and the JUSA Challenge Cup was this past weekend.D Bailey-Taylor and A Astoske met with Trent Lassiter, owner of The Farm Banquet facility and got a tour.He is hiring a facility manager, who will work directly with the Visitors Bureau on marketing and attending tradeshows to promote the building to meeting planners.We are suggesting he host a meeting planner event in early 2014 so they can see the building, which is the best advertising possible.The facility is very nice and E. Brame mentioned he attended a wedding and it is first class.

VIII. Old Business

D Bailey-Taylor supplied the board with a Board Absentee Approval Form used in the past to notify the Chairman when work or illness would prevent a member from attending the month board meeting.E. Brame will be sending this out to the board via email.

IX. New Business

D Bailey-Taylor reminded the board the December meeting would be our Christmas Dinner Meeting, and E. Brame will provide some dates the first week of December for consideration.

Meeting adjourned at 12 noon for a luncheon meeting with the Johnston County Commissioners.D. Bailey-Taylor presented the 2013 Annual Report to the commissioners with accomplishments, project highlights, and the financial report.