Noon, Wednesday October 3, 2012
Visitors Bureau Administrative Offices

Present: M Boyette, J Godfrey, H Stump, T Stewart, K Brinson, P Boucher, K Henthorn, C McLamb
T Godwin, B Dixon, M Patel
D Bailey-Taylor, A Phillips

I.          Call to Order – Mary Boyette

M Boyette called the meeting to order at 12:15 pm and stated that a quorum was present. With no corrections, the agenda was adopted.

II.        M Boyette

M Boyette asked for a motion to accept the September minutes that were previously sent to the Board.

T Stewart motioned to accept the September minutes as presented.  H Stump seconded.  Motion passed unanimously.

III.       Finances – D Bailey-Taylor

September Financials

Month-to-Date Revenue for September was $78,136.70.  Month-to-Date Human Resources expenses were $24,291.44. Month-to-Date Operations were $39,604.08. Net Income for the month was $14,241.18.  Year-to-Date Revenues were $249,806.63. Year-to-Date Human Resources expenses were $71,772.37. Year-to-Date Operations were $130,920.89. Year-to-Date net income was $47,113.37. The August revenues were $52,374.95. Smithfield’s August Revenues were $14,119.32. Selma’s August Revenues were $7,809.23. Kenly’s August Revenues were $2,693.12.  Benson’s August Revenues were $936.86.

IV. Special Projects Committee – T Stewart

T Stewart stated that the Clayton Rotary had sent it the Special Events Grant which the board has agreed to accept late. Discussion was had about the requested amount. It was determined per the guidelines that they were eligible for $250.

J Godwin motioned to accept the grant request in the amount of $250.  C McLamb seconded.  Motion passed unanimously.

A brief discussion was had about the Capital Grants applications that were due by October 1st. Currently the bureau has two grant applications in hand. The Special Projects Committee will schedule a meeting to view the applications and bring back a recommendation to the full board.

V. Marketing Committee – P Boucher

Highlights from the September Marketing meeting:

  • Viewed two videos that have been completed. Next video shoot will be October 10.
  • The bureau is in the process of auditing the websites and will be adding travel apps and Asked the board to review and send in thoughts.
  • P Boucher stated the need to send an email blast to the towns to let them know about their websites that are maintained by the bureau.
  • Race Day Deals logo and details are complete and posted on the Visit Kenly website.
  • D Bailey-Taylor sent out a link to the board for US Travel Reports that are used by the NC Division of Tourism.
  • Kenly, Selma, and Benson will be discussing the Endless Yard Sale.
  • D Bailey-Taylor stated that JCVB was founded in 1987 and that the bureau would be taking a retrospective look at what the bureau has done.

VI. Sports Council Committee – J Godfrey

The Sports Council Committee will meet the 3rd Wednesday of October. A Astoske is in Detroit for a TEAMS sports association conference.

VII. Staff Report – D Bailey-Taylor

D Bailey-Taylor reported she attended the Tourism Leadership Conference in Raleigh last week and the bureau received 4 awards (two platinum and two gold) at the DMANC Awards Banquet:  2011 Visitors Guide, Girlfriends Getaway Leisure Package, Ava and Frank Festival Leisure Ad Campaign, and the Muscadine Heritage Wine Trail Brochure. Work is ongoing with Ava Gardner Festival which is this weekend, October 5-7 and additionally this weekend will have much to see and do with the BBQ Cookin’ Contest in Clayton and Railroad Days in Selma.  D Bailey-Taylor reported having Erin on staff to push out press releases on all these upcoming events has been a tremendous help.  Erin has sent out news releases this month on Fall Festivals, Ava Festival, Clayton Harvest Festival, Benson Mule Days, Pretty in Pink Sale at CPO, Boyette Farms Fear Farm, and Muscadine Heritage Wine Trail update.

In addition to the marketing report, D Bailey-Taylor reported the new email blast for calendar of events will be added to the website calendar page at the top and changed out each month. And the Hexagon Wake Park and Mule Days have been featured on NC Weekend Now.

Summary of Visitor Inquiries and Distribution – September

Visitor inquiries: pieces of literature mailed: 3,930
Year to Date visitor inquiries:  10,578
Inquiry History by Brochure:                 Visitor Guide 3,237
CPO                       664

Visitor Inquiry History by State: NC (405), GA (217), SC (167), PA (133), VA (166), MD (145), TN (117), TX (116), FL (412), NJ (225)

Visitor Inquiry for Advertising Source:  Civil War Traveler – 831
Southern Living Smithfield – 664
Oprah Magazine – 1,017

August Bulk Distribution:

JCVB Visitors Guide – 955
JCVB Agri-tourism Trail brochures – 150
JCVB Click Pens – 375
JCVB Plastic Bags – 375
JCVB Postcards– 125
JCVB Skittles – 375
Ava Festival Brochures – 6,100
Muscadine Wine Brochure – 125
SS Visitors Map – 1,740

New and Inactive IP Records in D3000

New Record /Opened: Boyette Vineyards
Broadslab Distillery
Darlene Cone Cave
Starship Charter & Travel
Stephanie’s Signs, Monograms and More



Google Analytics – report for September – 3,972 unique visitors, 9,098 page views
– 7,059 unique visitors, 21,151 page views
– 2,193 unique visitors, 5,816 page views
– 340 unique visitors, 636 page views
– 1,089 unique visitors, 2,654 page views
– 564 unique visitors, 1,767 page views
- 1,085 unique visitors, 3,011 page views
– 1,634 unique visitors, 4,659 page views
– 287 unique visits, 830 page views

VIII. Around The County Reports

  • Clayton: Squealing on the Square Oct. 5-6, Clayton Center - Nunset Blvd. in Oct., Rotary Wine tasting on Oct. 13, and Taste of Carolina on Nov. 2.
  • Smithfield: Ava Festival Oct 5-6
  • Selma: RR Days Oct 5-6
  • Four Oaks: 2nd Annual Golf Tournament went well, beginning to have business after hours
  • Benson: Mule Days well attended. Distillery open.

IX. Old Business


XI. New Business

J Godfrey mentioned the Images magazine and asked that the bureau look at a possible ad to support this Chamber project.

Meeting adjourned at 12:55 pm.
Respectfully submitted,
Mary Boyette, Secretary/Treasurer

Next Meeting
County Tourism Authority
Noon, November 7, 2012
Visitors Bureau Administrative Offices