Noon, Wednesday September 5, 2012
Visitors Bureau Administrative Offices

Present: M Boyette, T Godwin, J Godfrey, B Dixon, H Stump, T Stewart, K Brinson, M Patel

Absent: P Boucher, K Henthorn, C McLamb

Staff: D Bailey-Taylor, A Phillips

I.          Call to Order – Chairman T Godwin

T Godwin called the meeting to order at 12:25 pm and stated that a quorum was present. With no corrections, the agenda was adopted.

II.        Chairman T Godwin

T Godwin asked for a motion to accept the August minutes that were previously sent to the Board.

J Godfrey motioned to accept the June minutes as presented.  M Boyette seconded.  Motion passed unanimously.

III.       Finances – Chairman T Godwin

August Financials

Month-to-Date Revenue for August was $82,562.61.  Month-to-Date Human Resources expenses were $26,710.33. Month-to-Date Operations were $45,611.19. Net Income for the month was $10,241.09.  Year-to-Date Revenues were $170,824.08. Year-to-Date Human Resources expenses were $47,480.93. Year-to-Date Operations were $91,316.81. Year-to-Date net income was $32,026.34. The July revenues were $55,676.99. Smithfield’s July Revenues were $14,653.60. Selma’s July Revenues were $7,912.03. Kenly’s July Revenues were $2,711.73.  Benson’s July Revenues were $983.44.  T Godwin stated that the revenue has stabilized. D Bailey-Taylor stated that the revenues were on track and good compared to previous year. M Patel and M Boyette both voiced concern about declining numbers for the upcoming month.

IV. Special Projects Committee – T Stewart

T Stewart stated that letters went out on Capital Grants. Requests are due back in by October 1, 2012. The committee will review the requests and bring recommendations to the full board. D Bailey-Taylor stated that the bureau had received two additional requests for Special Events Grants (Clayton Derby Day and Princeton Community Day). Discussion was had about better ways to advertise to avoid missing those who might have events. It was suggested to place an announcement in local papers. T Stewart asked that the applications be sent to the two event coordinators. The board had no objections.

V. Marketing Committee – Reviewed by D Bailey-Taylor

Highlights from the August Marketing meeting:

  • New visitors guide should go to print in the next week.
  • The COE monthly email has been updated to a newsletter design.
  • The committee discussed renaming the facebook page to VisitJohnstonCounty, NC.
  • The committee reviewed the Southern National Race Day request to local business for Race Day Deals program. D Bailey-Taylor noted the response has been very good.
  • The mayor of Selma has requested that the bureau seek out those who might be interested in supporting an endless yard sale on Hwy 301 that will run from Kenly to Benson.
  • Lunar Cow Map up and operational and staff has received training.

VI. Sports Council Committee – J Godfrey

  • Committee has set the 3rd Wednesday of the month as their meeting day
  • Logo has been chosen by the committee
  • A Astoske will be attending the Teams 2012 Conference in October
  • Capital Grants program was mentioned to the committee members.
  • H Stump asked about blogging about events farther out like next year.
  • Staff is working with the DOT about creating Bicycle trails in the county.

VII. Staff Report – D Bailey-Taylor

  • Video shoot completed with Patrick Brown and rough cut of videos for Recreation and History/Heritage will be available in a couple of weeks for viewing
  • There will be 2 more days of shooting B-roll: shopping, arts and agri-tourism
  • NC Media Day in Raleigh went well, and there was quite a lot of interest from media about food, wine and beer in the county
  • D Bailey-Taylor attended a Bike Trials and Mountain to the Sea Trail meeting with Larry Bailey in Goldsboro, where it was noted the state is interested in more “stakes in the ground” and more trail development.  The MST will remain on the established route along the Neuse River Basin.
  • Trip advisor contract has been renewed for 2013, as the positive response from hotel owners remains high.
  • New town websites have been up for one year and Google Analytics show that unique visitors are up 49% over last year.

Summary of Visitor Inquiries and Distribution – August

Visitor inquiries: pieces of literature mailed: 4,982
Year to Date visitor inquiries:  6,650
Inquiry History by Brochure:               Visitor Guide 2,548, CPO  310, Ava Gardner Festival 2,121

Visitor Inquiry History by State: NC (177), NY (162), CA (108), PA (117), OH (139), FL (160), MI (107), TX (150), IL (111), NJ (93)

Visitor Inquiry for Advertising Source:  Civil War Traveler – 245
Southern Living Smithfield – 310
Oprah Magazine – 1,725
Compass Marketing - 158

August Bulk Distribution:

JCVB Visitors Guide – 6,181
JCVB Agri-tourism Trail brochures – 550
JCVB Click Pens – 375
JCVB Plastic Bags – 375
JCVB Postcards– 125
JCVB Skittles – 375
Ava Fans - 130
JoCo Maps – 48
CPO Brochure – 720
Johnston County Ham Brochure - 100
Muscadine Wine Brochure – 125
SS Visitors Map – 5,500

New and Inactive IP Records in D3000

New Record /Opened:

105 Annex of Keepsake Corner
Dairy Queen – Kenly
Dixie Diva’s Boutique
Juiced Up Bar
Las Palmas Mexican Rest.
Mule City Trading Co.


Jacob’s Jump N Fun
Visual Pleasures Antiques

Google Analytics – report for August – 3,375 unique visitors, 7,928 page views
– 4,938 unique visitors, 18,037 page views
– 1,882 unique visitors, 5,947 page views
– 267 unique visitors, 510 page views
– 150 unique visitors, 184 page views
– 776 unique visitors, 2,306 page views
– 564 unique visitors, 1,767 page views
- 923 unique visitors, 3,047 page views
– 1,129 unique visitors, 4,659 page views
– 301 unique visits, 820 page views

VIII. Around The County Reports

  • Clayton: Harvest Festival Sept 12-16, Squealing on the Square Oct. 5-6, Clayton Center - Nunset Blvd. in Oct., Colin Hayes and Tommy Emmanuel in Sept.
  • Smithfield: Farm Fest at Spring Hill Outfitters, SS Chamber will be traveling to Washington D.C. and will voice concern about I-95 Toll Road issue
  • Selma: Fire Dept. and Rudy Theatre will host a show, dinner and raffle for local scholarship for Education Foundation
  • Four Oaks: 2nd Annual Golf Tournament Sept. 28-30, new ice cream shop in downtown area
  • Kenly: Annual Golf Tournament Sept. 6, race track doing well

IX. Old Business

Ernie Brame has been appointed as chairman of the No Toll Coalition board.  D Bailey-Taylor reported the next board meeting will be in Lumberton on October 3rd, which conflicts with the next JCTA board meeting.

XI. New Business

M Boyette shared with the board about the creative team meeting that was held to discuss the bureau’s agreement with the SS Chamber. Items that were discussed: mission statement, remodel of the current visitor room to include a desk and computer, and hiring a person on a 3 month trial basis. Ideas for selling points: shopping or what’s in your bag. M Boyette shared a sample from Choice Hotels training for front desk person. T Godwin stated that what started as a cost savings is evolving into a cost spending for the bureau. H Stump asked if the chamber could contribute to the cost. J Godfrey shared his reservation about the cost. T Godwin stated that a collective meeting between the chamber and the bureau should take place. B Dixon stated that the trial would not be able to take place until next year. The chamber is in the process of determining the cost of the room rental for the trial. The question was raised if the cost to implement this trial would be worth the possible draw of new visitors. The bureau is waiting for a cost analysis for the trial.

Meeting adjourned at 1:15 pm.

Respectfully submitted, Mary Boyette, Secretary/Treasurer

Next Meeting
County Tourism Authority
Noon, October 3, 2012

Visitors Bureau Administrative Offices