Media Contact: Ashby Brame

The JCVB Releases 15-16 FY Annual Report

Smithfield, NC (January 17th, 2017) – The Johnston County Visitors Bureau Annual Report for the fiscal year 15-16 has been published and is available to the public on their website. The report details the work of the bureau throughout the year to successfully grow the tourism industry in Johnston County.

This year’s report covers current visitor spending trends, the bureau’s financials, marketing efforts, sales and service work, updates on activates the bureau was involved in throughout the year and awards received, as well as community support efforts.

The annual report includes two sets of numbers. The first are annual tourism spending numbers in Johnston County for 2015. These numbers are collected by the U.S. Travel Association and reported by Visit North Carolina. Starting on page 5 of the report, visitor spending numbers highlight how the tourism industry impacts our county from state and local tax revenue to job creation. These numbers were up 3.2% in 2015. The second set of numbers, outlined on page 6, discuss the financials of the visitors bureau. This includes the occupancy tax collected from visitor hotel stays, which fully funds the bureaus activities, and the operating budget of the bureau. The fiscal year budget discussed in this report runs from July 2015 to June 2016.

A physical copy of the report is sent to the Johnston County Board of Commissioners and made available to the public every year. The Johnston County Visitors Bureau continues to work towards their goal of marketing the county to outside visitors to increase tourism spending within the county. In pursuit of this goal the board and staff of the bureau are focused on elevating their tourism partners and assisting the communities in Johnston County to be inviting places to live and visit.

Donna Bailey-Taylor, President and CEO of the JCVB, is excited about the momentum of the tourism industry in the county, “we continue to have strong visitor spending numbers year after year, which means the we can build on our efforts to effectively market Johnston County as a destination. In the coming fiscal year, our strategic plan will continue to focus on strong sales and marketing efforts targeted outside the county for leisure, sports, and group markets.”

If you have any questions regarding the report you can contact the Johnston County Visitors Bureau at 919-989-8687 or visit the website for more information at