In this article you'll learn...that many businesses are not taking full advantage of the Johnston County Visitors Bureau and losing sales leads and brand awareness as a result. Five benefits of the Visitors Bureau which have the power to create additional sales revenue for your company.
In this article you'll learn...
- That many businesses are not taking full advantage of the Johnston County Visitors Bureau and losing sales leads and brand awareness as a result.
- Five benefits of the Visitors Bureau which may have the power to create additional sales revenue for your company.
Here are five ways business owners can derive value from their Visitors Bureau.
1. Get on the Visitors Bureau website
One of the very first challenges new business owners face is quickly spreading the word about their venture. Did you know that many bureaus offer visitor industry businesses space on the website often for free? Aligning your company with the bureau website is a strategic move that allows you to share in the large number of community visits it generates.
At the Johnston County Visitors Bureau, each local visitor industry business has their own profile page with photos, coupons, copy, and contact information. Companies can post coupons and specials throughout the year, share company news, and communicate with the community at large through their profile page.
2. Let the bureau promote your news
Most "how to" articles regarding free publicity tell you to ingratiate yourself with local reporters so that they will publish news about your company. At the visitors bureau, no such effort is needed. One of its services is publishing news about its visitor industry companies and promoting their events—on its website, in a weekly email, or in a newsletter. Inform your local bureau of what's new at your company.
3. Demonstrate your industry expertise via writing
As already mentioned, most visitor bureaus are eager to publish their visitor industry partner’s news and events. However, an even better way of using print to get in front of potential sales leads is to write an article that other business owners will find useful and relevant. Visitors Bureaus are very willing to post well-written articles submitted by members in their newsletter, BLOG on their website, or in their LinkedIn group.
Visitor industry partners who provide educational content are able to promote themselves as experts instead of salespersons. Readers can contact them for their expert advice, which then becomes a very easy sales lead to convert.
Ask your local visitors bureau for guidance on what is an appropriate format and then take the time to write a professional article that adds value to other businesses.
4. Talk about your business online and often
Many visitors bureaus have embraced a diverse marketing strategy that includes digital and social media. Join in the conversations taking place with social media like Facebook, Youtube, Flickr, Linkedin and Pinterest. The power of talking with the companies and friends of the visitors bureau is becoming one of the fastest growing, grassroots marketing tools available.
Connect to the visitors bureau in each and every way possible and start conversations and communicate. The visitors bureau is seeking your content and has the means to quickly disseminate your company’s news and events to thousands of listeners.
5. Attend sales missions with your visitors bureau
You spend a large part of your day chasing down sales leads. Why not partner with the visitors bureau on their sales missions? Your local visitors bureau often have statewide, national and international exposure opportunities for your business. Get with the sales and marketing department of your local visitors bureau and become an attendee or co-partner for a sales mission. Totally emerge your marketing plan with those goals of the visitors bureau that are right for your business.
For more ways to work with the Johnston County Visitors Bureau, click here.