Click here to read the Johnston County Visitors Bureau’s 2015-16 Annual Report with financial statements and highlights from the activities of the staff. The JCVB staff is engaged every day in promoting Johnston County, our hotels, shopping, attractions, and events to attract visitors to our county…who are leaving their dollars behind!!!
The Economic Development Partnership of North Carolina, Visit NC Team announced that domestic visitors to and within Johnston County spent $221.72 million in 2015, an increase of 3.2 percentage from 2014. Tourism growth in the county continues to be strong and already in 2016 revenues are at record heights.
Our marketing and communication efforts are primarily focused outside the county and along our interstates to reach the traveler who has many choices on where to stop and stay along the way. However, in 2017 we are committed to increasing the communication to our internal customers within Johnston County on the mission of the Bureau. This includes our continued partnerships with the tourism industry, non-profit organizations in the county, our town tourism marketing committees, the Johnston County Sports Council, and the Johnston County Hospitality Association.
Our primary goal which is mandated by enabling legislation is to utilize the local room tax to market our tourism industry partners helping to bring economic prosperity to the county. However, we also want you to know us as an agency and our vision for tourism in the county. We invite you to connect to us on social media, visit our offices, or attend a board meeting... working together we will continue to see great things happen in Johnston County!
With warm regards,
Donna Bailey-Taylor, CDME
President/CEO
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