JOCO Latino Festival - May 4, 2025 Hosted by Latinos Activate JOCO Come and Celebrate Latino Culture in the Heart of Johnston County!

Join us for a day filled with vibrant colors, captivating rhythms, and delicious flavors at the JOCO Latino Festival, proudly presented by Latinos Activate JOCO. 

Event Highlights:

Savor the Flavor: Indulge in an array of delectable dishes as six food trucks serve up a mix of Latino culinary delights and international tastes.

Shop and Support: Explore a marketplace of treasures along bustling Raiford Street in Selma, N.C., with numerous vendors showcasing unique crafts, clothing, and more.

Entertainment Extravaganza: Be entertained at the crossroads of culture and community with our live entertainment area at the intersection of S Raiford St and Railroad St. Experience the joyous expressions of Latino heritage through music and dance, with performances scheduled throughout the festival.

Get Involved: We're calling all community members to participate in this cultural fiesta! Whether you’re looking to showcase your culinary skills as a food truck, share your crafts as a vendor, or dazzle the audience with your performance, we want you!

Let's come together to celebrate the spirit of Latino culture, enjoy great food, shop from local vendors, and sway to the rhythm of live entertainment. See you there!