We Are JoCo Strong

Since 1919, Champion Athletic wear has made breakthrough innovations in athletic apparel for men, women and kids. We helped pioneer the hoodie. We designed the first mesh shorts to keep athletes comfortably cool. And we’ve been passionate about athletic apparel and performance ever since. For almost 100 years, Champion has been outfitting athletes, on and off the field, with authentic, enduring athleticwear. From the golden age of pro hoops to the weekly pick-up game, Champion has been there. Athletic apparel is our culture, our heritage, our DNA. A lot has changed over Champion’s long history but our guiding principles remain unchanged: a love of sport, a spirit of innovation, and uncompromised quality.