Positioning Statements


Destination Brand Positioning 

As a picturesque rural sightseeing destination, Johnston County interstate corridor exits and quaint Southern towns provide a convenient overnight stay destination. Lined with trees, winding rivers, and wildflower medians, this regional ‘main street’ thoroughfare abounds in outlet and antique shopping, cultural heritage surprises, and friendly local hospitality.

Market Segment – Positioning Statements

Leisure and Visiting Friends & Family
Johnston County offers rich heritage experiences for visitors that date back to colonial North Carolina. The county has unique opportunities to learn about the American Civil War, and recreational sites in unspoiled rural landscapes centered along the Neuse River with an abundance of outlet shopping, museums, and new sections of the Mountains to the Sea Trail to explore.

Sports and Group Marketing
Johnston County is a sportsman’s dream with recreational offerings for hiking, canoeing, hunting, fishing, and abundant river activities along the Neuse River. For organized sports and group meetings, the county offers venues for baseball, soccer and small group meetings in a variety of unique venues and recreational facilities.

Events and Festivals
Johnston County centers activities and events around the community’s art venues, music, agriculture, heritage sites, and the unique charm of quaint Southern Towns where visitors may explore our main streets and indulge in authentic southern foods and emerging spirits industry.

Trails and Packaging
Johnston County has developed Girls Weekend and Sip and Stay getaway packages for outlet shopping short trips as well as the new Beer, Wine, and Shine Trail for foodies and beverage enthusiasts seeking these social experiences.

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