Johnston County Visitors Bureau serving all of JoCo


The Johnston County Visitors Bureau is the official destination marketing organization representing all visitor attractions, hotels, camping, dining, shopping, meetings, festivals and events in JoCo….all these make up the components of the tourism industry that bring visitors to our county.  Our funding is primarily provided by the 3% room tax paid by visitors while staying overnight in accommodations, some grants, and the JoCo Hospitality Association which is membership based.

In addition to the county-wide 3% tax, the towns of Benson, Kenly, Selma and Smithfield adopted an additional 2% tax that is 100% dedicated to the marketing and tourism development of their towns. These funds are remitted to the JCVB with separate budget line items and each town appoints a Tourism Marketing Committee to decide how to allocate these marketing dollars.

The JCVB is managed by a 11-member board known as the Johnston County Tourism Authority which was formed in 1987 by enabling legislation that created the 3% room tax. You will find here much about how the Authority operates, our budget, by-laws, mission and vision statements.  We hope you will see that the JCVB team and board have a strong commitment and dedication for tourism development through our grant programs and believe that the prosperity of the tourism industry is vital to Johnston County.

We invite you to engage with the JCVB staff and call upon the Tourism Authority to build our communities through tourism – visitors bring dollars, support jobs, and drive demand for commercial development.  Tourism is economic development!  #VisitJoCo

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