Impact of visitors
Tourism impact highlights for 2019:
Visit North Carolina announced that domestic visitors to and within Johnston County spent $276.08 million in 2019, an increase of 7.83% from 2018 spending. The travel and tourism industry directly employs more than 2,000 in Johnston County.*
State tax revenue generated in Johnston County totaled $15.26 million through state sales and excise taxes, and taxes on personal and corporate income. About $6.92 million in local taxes were generated from sales and property tax revenue from travel-generated and travel-supported businesses.
Visitor spending generated $22.18 million in state and local taxes, which on average reduces taxes by $369 dollars per household in Johnston County.
*This study is not customized for Johnston County assets like Carolina Premium Outlets’ retail sales and outlet shopping employment numbers.