Impact of Visitor Spending
Tourism impact highlights for 2021
Visit North Carolina announced that domestic visitors to and within Johnston County spent $255.47 million in 2021, an increase of 40.5% from 2020 data. The travel and tourism industry directly employs more than 2,000 in Johnston County.*
Visitor Spending is now segmented with dollar amounts for Food & Beverage, $90.98M, Lodging, $51.96M, Recreation, $33.39M, Retail, $23.26M and Travel Services, $55.87M.
*This study is not customized for Johnston County's assets like Carolina Premium Outlets’ retail sales and outlet shopping employment numbers.
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