Impact of Visitor Spending

Tourism impact highlights for 2020

2020 Johnston County Visitor Spending was $181.9 millions. Visit North Carolina announced that domestic visitors to and within Johnston County spent $181.9 million in 2020, a decrease of 33.1% down from 2019 spending. The travel and tourism industry directly employs more than 2,000 in Johnston County.*

State tax revenue generated in Johnston County totaled $9.4 million through state sales and excise taxes, and taxes on personal and corporate income. About $7.6 million in local taxes were generated from sales and property tax revenue from travel-generated and travel-supported businesses.

*This study is not customized for Johnston County assets like Carolina Premium Outlets’ retail sales and outlet shopping employment numbers.