Impact of Visitor Spending


Tourism impact highlights for 2019:

Infographic for 2019 Visitor Spending numbers.Visit North Carolina announced that domestic visitors to and within Johnston County spent $276.08 million in 2019, an increase of 7.83% from 2018 spending. The travel and tourism industry directly employs more than 2,000 in Johnston County.*

State tax revenue generated in Johnston County totaled $15.26 million through state sales and excise taxes, and taxes on personal and corporate income. About $6.92 million in local taxes were generated from sales and property tax revenue from travel-generated and travel-supported businesses.

Visitor spending generated $22.18 million in state and local taxes, which on average reduces taxes by $369 dollars per household in Johnston County.  

*This study is not customized for Johnston County assets like Carolina Premium Outlets’ retail sales and outlet shopping employment numbers. There was no visitor spending research project in 2020 due to COVID 19.

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