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Impact of Visitor Spending


Tourism impact highlights for 2021

2021 Johnston County Visitor Spending was $255.47 millions.

Visit North Carolina announced that domestic visitors to and within Johnston County spent $255.47 million in 2021, an increase of 40.5% from 2020 data. The travel and tourism industry directly employs more than 2,000 in Johnston County.*

Visitor Spending is now segmented with dollar amounts for Food & Beverage, $90.98M, Lodging, $51.96M, Recreation, $33.39M, Retail, $23.26M and Travel Services, $55.87M.

*This study is not customized for Johnston County's assets like Carolina Premium Outlets’ retail sales and outlet shopping employment numbers. Updated research is provided in August for the previous calendar year.


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