2017 Visitor Spending

Tourism impact highlights for 2017:

Visit North Carolina announced that domestic visitors to and within Johnston County spent $239.09 million in 2017, an increase of 2.75% from 2016. The travel and tourism industry directly employs more than 1,860 in Johnston County.* Total payroll generated by the tourism industry in Johnston County was $39.29 million.

State tax revenue generated in Johnston County totaled $13.41 million through state sales and excise taxes, and taxes on personal and corporate income. About $6.08 million in local taxes were generated from sales and property tax revenue from travel-generated and travel-supported businesses.

Visitor spending generated $19.49 million in state and local taxes, which reduces taxes per household in Johnston County by $286 dollars.  

*This study is not customized for Johnston County assets like Carolina Premium Outlets’ retail sales and outlet shopping employment numbers.