Impact of visitors

Johnston County 2018 Visitor Spending infographic.


Tourism impact highlights for 2018:

Visit North Carolina announced that domestic visitors to and within Johnston County spent $256.02 million in 2018, an increase of 7.1% from 2017. The travel and tourism industry directly employs more than 1,900 in Johnston County.*

State tax revenue generated in Johnston County totaled $14.23 million through state sales and excise taxes, and taxes on personal and corporate income. About $6.47 million in local taxes were generated from sales and property tax revenue from travel-generated and travel-supported businesses.

Visitor spending generated $20.7 million in state and local taxes, which on average reduces taxes by $304 dollars per household in Johnston County.  

*This study is not customized for Johnston County assets like Carolina Premium Outlets’ retail sales and outlet shopping employment numbers.

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