JC Tourism Authority

Short history on the formation of the Johnston County Tourism Authority.

In 1987, the North Carolina Legislature approved legislation allowing Johnston County to levy a room tax and establish a Tourism Authority. In November of that year, the Johnston County Board of Commissioners levied a 3% county-wide occupancy tax, and the Tourism Authority was formed to promote tourism.

The legislation also established the format by which the Board of Directors was created. The Board of Directors for the Tourism Authority is a 11-member board composed of five representatives appointed by the Chambers of Commerce of Benson, Clayton, Four Oaks, Kenly, Selma and Smithfield, five representatives appointed by the commissioners that are involved in tourism, and one ex-officio member the County Finance Officer. The Board of Directors established the Johnston County Visitors Bureau to execute the marketing plan to promote the county, as well as, oversee the operation established by the authority by-laws. 

With the creation of the Tourism Authority there was a mandate in the legislation to give 50% of the tax collection for the first two years to the Johnston Community College Auditorium building fund which amounted to approximately $235,000.  In addition, the tourism authority contributed $30,000 a year for five years to the Smithfield/Selma Chamber of Commerce Lee House Renovation project which created the Visitor Information Center for the county, and provided office space for the Visitors Bureau staff.  So for the early years of the Tourism Authority funds were dedicated to development projects before a majority of funding was available for marketing.

Johnston County tourism revenue has been generated mainly by the leisure traveler passing through on I-95 and I-40 to other destinations. In the last several years, the Visitors Bureau has been dedicated to creating packages and tourism product to create reasons for visitors to choose our destinations for girlfriend shopping trips, golf vacations, and culinary trail packages. Current efforts continue to build awareness of Johnston County for several niche markets including agri-tourism, recreation, and sports tournaments, rural weddings, and civil war history.

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