Helpful Articles and Links

Whether you just started working in the tourism industry or need additional information on certain topics, check here for help.

Keeping up with tourism trends, and just knowing the language used in our industry certainly can be challenging.  Below are several helpful articles the Visitors Bureau has pulled together to help explain who we are, what we do, and the importance of tourism to Johnston County, North Carolina, and the nation. 

We drive demand for our tourism product which increases visitor spending and supporting our local business owners -- simply said, but it can be very complicated to keep up with changes in tourism, marketing, social media, and much more. Please do not hesitate to call our offices to learn more about what we do to support and promote local tourism industry businesses.

Please feel free to use these documents and for staff resources and training.

The following links are for North Carolina Tourism Organizations the Johnston County Visitors Bureau often works with concerning marketing, promotions, media visits, film leads and sports marketing.  Their websites can be very helpful for local tourism organizations to see the BIG picture of marketing North Carolina as a destination.

VisitNC - visitor site
Economic Development Partnership of NC - tourism partners site
NC Film Office
NC Wine
NC Sports Marketing

Additional NC State Agencies engage in marketing the state for tourism, the arts, recreation and heritage sites.  The following sites are also provide resources for local marketing efforts.

NC Governors Office
NC Parks Department
NC Historic Sites
NC Arts Council

Several niche markets are important to Johnston County tourism and non-profit organizations and state agencies JCVB works with regularly include:

NC Birding Trail
Mountains to the Sea Trail
NC Paddle Trails
Neuse Riverkeepers Foundation
NC Cooperative Extension/Johnston County
NC Agritourism Networking Association
NC Department of Transportation - Bicycles and Pedestrians
NC Wildlife Resources
NC Department of Environmental and Natural Resources


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