Mission and Vision Statements

Mission Statement

The mission of the Johnston County Visitors Bureau is marketing our destinations to visitors, thereby, encouraging utilization of accommodations, retail outlets, restaurants, heritage sites, museums, entertainment and recreation venues for the community’s economic benefit.

Vision Statement

The Johnston County Visitors Bureau is the leading authority on travel and tourism in Johnston County and is fully engaged with local and state leaders to successfully promote and develop tourism venues to become the premiere destination on I-95/I-40 in Eastern North Carolina.

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