Mission Statement

Drive growth in visitation to all parts of Johnston County and provide leadership for the visitor experience and destination development to maximize impact through hotel stays and visitor spending for the economic benefit of all residents.
 

Vision Statement

Johnston County will be known as a unique North Carolina destination of friendly small towns that is a must-visit place for getaways, conferences, events, sports, recreation, and shopping. So much more than a stop-over just minutes from Raleigh!