2022-23 Marketing Plan
As we see a return of travel revenue numbers equal to 2019, the bureau has added back many of our previous marketing plan goals and tactics to the 2022-23 Marketing Plan. The last market to return to the JCVB budget will be group and meeting sales, as the Visitors Bureau remains one staff person short following the pandemic. The Tourism Authority board will address this issue in January, 2023 and the staff will determine what position is most needed - sales, social media, or community development liaison.
New tools and enhancements to our website will continue with our provider, Simpleview, to use marketing automation and email segmentation to better reach visitors to our website during their research and buying decisions. Also a new tool for the staff is Near.com, a data intelligence service to learn much more research about our visitors, to better serve them relevant content with very targeted messaging. Both of these items will equip the JCVB staff to focus on high ROI for all our marketing efforts, and let technology assist us whenever possible.
Also, this year the staff will dive into many of the projects associated with JoCo Grows Agriculture via the Tobacco Trust Fund Commission grant received in 2022. Our plates are full as always, but we welcome our tourism industry partners' input in support of our mission -- to attract and serve visitors to Johnston County!