Organizational Core Values

As the official destination marketing organization for the county of Johnston, the Tourism Authority Board adopted the following core values to guide the decisions which manage the organization.

We aspire to operate at the highest level of excellence in marketing, benchmarking our performance against top performing CVBs in the United States.

CORE VALUE Statements

We promise to exceed expectations in the delivery of public services for our stakeholders;

We are professionals, committed to serving with honesty and integrity;

We are committed to solving problems;

We are committed to achieving real results that earn the public's trust;

We are committed to working cooperatively with the visitor industry for the overall good of the county;

We encourage and value open and honest communication;

We are committed to continual learning and the pursuit of excellence;

We are committed to being active partners with all municipalities, county government and the Chambers of Commerce;

We are committed to being good stewards of our natural environment and the preservation of the county’s cultural, agricultural and Civil War heritage;

We are committed to development of partnerships and alliances both in the county and statewide.