Organizational Core Values

The Johnston County Tourism Authority is a 11-member public authority appointed as an policy board to oversee the tourist development tax fund, provide direction on programs and budget, and approve the expenditures of the JCVB. As the lead marketing and promotional agency for visitation to Johnston County and its 11 municipalities the JCVB acts as the umbrella organization that markets each town's local brands and is funded by the 3 percent tourist tax on short-term accommodations, commonly known as the bed tax.


We promise to exceed expectations in the delivery of public services for our stakeholders;

We are professionals, committed to serving with honesty and integrity;

We are committed to solving problems;

We are committed to achieving real results that earn the public's trust;

We are committed to working cooperatively with the visitor industry for the overall good of the county;

We encourage and value open and honest communication;

We are committed to continual learning and the pursuit of excellence;

We are committed to being active partners with all municipalities, county government and the Chambers of Commerce;

We are committed to being good stewards of our natural environment and the preservation of the county’s cultural, agricultural and Civil War heritage;

We are committed to development of partnerships and alliances both in the county and statewide.

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