We invite you to watch the video below to learn more about how important tourism is to JoCo and how the Bureau is funded. Statewide, visitor spending in 2025 reached $37.2 billion, and tourism employment totaled 230,997. In Johnston County, visitors spent $337.30 million, which is a 7.2% increase over 2024 spending. These statistics come from the “Economic Impact of Travel on North Carolina Counties 2025,” an annual report released by Visit North Carolina. It can be accessed via their partner-facing site here.
Please feel free to explore our main website and events calendar to discover all there is to explore and experience in our county! In addition, follow us on all social media and read our BLOG to keep up with what's happening at the bureau and around the county.
Sign-up below for our Tourism Does That?! email newsletter; it is your behind-the-scenes look at how tourism impacts our local economy, supports small businesses, and brings people to JoCo. Sent out once a month, the newsletter shares stories of the Bureau’s marketing efforts, community partnerships, tourism development projects, and fun facts about how travel dollars work behind the scenes. It’s a quick and easy way to stay informed about how tourism touches nearly every part of life in Johnston County—and why it matters more than you might think!
