Latinos Activate JOCO enthusiastically announces the 8th Annual JOCO Latino Festival, a vibrant celebration of Latino culture and community engagement. The festival is scheduled for Sunday, May 12, 2024, from 1:00 p.m. to 6:00 p.m. They invite the community to participate in and enjoy this culturally enriching event.

The festival will also feature vendor stalls along Raiford Street, showcasing a variety of goods and services, as well as live entertainment at the intersection of S Raiford St and Railroad St, featuring musical and dance performances celebrating Latino heritage. The festival kicks off with a walking parade and features over 30 vendors and food trucks. 

This year's festival will be prominently situated along Raiford Street and Waddell Street, with comprehensive road closures to ensure a safe and festive atmosphere for all attendees. Specifically, the closures will be effective from 10:00 am to 8:00 pm on May 12th. Raiford Street will be closed from the intersection of Oak Street and N Raiford St to Anderson St and from S Raiford St to Railroad St.

Additionally, Waddell Street will see closures from the intersection of N Pollock and West Waddell St to the intersection of E Waddell St and N Webb St. These closures will facilitate the placement of a delightful array of food trucks along Waddell Street, showcasing diverse Latino culinary offerings. To accommodate festival-goers, ample parking options will be available throughout the town.

JoCo Latino Festival Map 2024

Event Schedule: 
12:15 PM - Walking Parade Line-Up: participants gather and prepare for the parade
1:00 PM - The parade begins, heralding the start of the festival
1:15 PM - Opening Ceremonies: brief remarks and introductions will officially open the festival
1:25 PM - Sociedad Anonima Perform: Spanish Rock ‘n Roll filled with vibrant Latin rhythms
2:55 PM - Dance Performance: featuring performers from Grupo Folklorico Raleigh
3:10 PM - Sandra Padilla Performs: the Queen of the Song
4:40 PM - Performance by Latinos Activate JOCO Folklorico Dancers
4:55 PM - Directo Norteño Performs: a Spanish Ranchero Country group

Latinos Activate JOCO is dedicated to ensuring a safe, enjoyable, and accessible festival experience for all attendees. Proceeds from the festival will support Latinos Activate JOCO's initiatives to empower the Latino community in Johnston County. Beyond a celebration, the festival enhances community understanding and engagement and supports local businesses.

For more details, please visit our website,, and follow us on Facebook LatinosactivateJoCo.

Latinos Activate JOCO is a non-profit organization committed to empowering and supporting the Latino community in Johnston County through cultural events, educational programs, and community outreach. Their goal is to foster understanding and collaboration among all county residents, contributing to the vibrant cultural fabric of our community.

JoCo Latino Festival Photo of Dancers