NTTW 2025: Travel Powers America
Celebrating the Power of Travel in Johnston County During National Travel & Tourism Week Each year in early May, the travel industry comes together to celebrate National Travel and Tourism Week…
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Category: Bureau News
The JCVB's New Intern: Getting to Know Emily Prickett
Hello! My name is Emily Prickett, and I am thrilled to be interning with Visit JoCo over the next few months. It is exciting to be a part of such a well-developed and active Visitors Bureau, and I am…
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Celebrate Black History Month in JoCo
Events Celebrating & Honoring Black History Month The Johnston County Heritage Center will be hosting a program at the Public Library in Smithfield on February 27th at 6:30 PM. It will feature a…
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JCVB 2024 Annual Report
Below please find the 2024 Johnston County Visitors Bureau Annual Report, which covers the fiscal year 2023-24. The 36-page report provides a review of 2023 Visitor Spending highlights provided to…
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NCDOT Johnston County Traffic Notices
For the following projects by the N.C. Department of Transportation, you may encounter delays traveling through these active work zones. Details of any potential road, lane, or ramp closures can be…
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A New Director & Direction for DSDC
The Downtown Smithfield Development Corporation (DSDC) has a new Executive Director and a new direction towards the future. I recently sat down with Heidi Gilmond to discuss what brought her to…
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JoCo Partners Win Big at NCRLA Chef Showdown
North Carolina’s restaurant industry leaders and local food enthusiasts from across the state gathered at Bay 7 in Durham on Monday, August 26 for the eighth annual Grand Finale of NCRLA’s Chef…
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Outdoor NC’s New Trail Town Guide
Over the last six months the Visitors Bureau team has been working on a project that we can now share with you! For a few years now, we have been an Outdoor NC partner with the state tourism office…
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In 2023 Johnston County Visitors Spent 4.9% More
Statewide, visitor spending in 2023 rose 6.9 percent to reach a record $35.6 billion and direct tourism employment increased 4.8 percent to 227,224. These statistics come from the “Economic Impact of…
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Johnston County Exceeds 11% Growth in Visitor Spending
Travel statewide rose 15.2 percent in 2022 to set a record in visitor spending. That increase followed a 2021 turnaround from the pandemic’s 2020 peak, which brought a devastating drop of 32 percent…
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