Local business owners can not ignore the power of consumer reviews on the web today. And savvy business owners are watching and responding to customers whether the comment is positive or negative. The consumer is looking for real conversation and referrals to make their buying decisions.
Consumers over the last ten years have seized upon the World Wide Web as a platform to access more authentic perspective on prospective purchases. Witness yelp.com, epinions.com, gizmodo.com , and tripadvisor.com, among a whole host of other similar sites. Some such web-based enterprises now provide direct customer perspective for very specific purchases. This internet business provides raw, unfiltered testimonies -- both in written and video form -- from current undergraduate students about what it's really like to go to various colleges and universities. Admission departments surely cringe, but prospective students increasingly rely upon this real perspective, versus the official glossy brochures put forth by the self-promoting schools themselves.
The same holds true for destination marketing! Check what consumers are saying - it may be the saving grace for your business in this economy.
Read All About Us!
For more than ten years, the staff of the Johnston County Visitors Bureau has been curating unique content about the people, places, food, attractions, and shopping throughout Johnston County to share with you, our visitors! Keep in touch and read our weekly blog posts -- and we hope you visit us soon! #visitjoco
Donna Bailey-Taylor
Donna Bailey-Taylor started as the Director of the Visitors Bureau in August 1996, and continues to love her job and promoting the county. Donna has deep roots in the county as her father's family is from Benson and her mother was born in Clayton. Donna has big dreams for the county in the area of tourism development, hoping the Mountains to the Sea Trail will be completed between Clayton and Smithfield and the new Visitor Center/Museum at Bentonville Battlefield will happen. There are many tourism development projects in the works and it's an exciting time for tourism growth in the county. Keep in touch via Donna's blog!