The 21-22 JCVB Marketing Plan is live on our website! Read the entire plan here or click the cover image below, and be in-the-know regarding all the concepts, creative, and campaigns the bureau has planned in the coming fiscal year.
Marketing JoCo Post-Pandemic
As the travel industry moves into the recovery phase the bureau's main goal is to continue to support our partners in safely serving visitors. This year's marketing plan shifts more heavily towards our regional day trip market, the weekend warriors road trip market, and the visiting friends and family market as people travel to reconnect with loved ones. We have seen more than ever this past year the entrepreneurial spirit that inhabits JoCo as many more tourism-related businesses opened than closed. There are multiple hotels in the planning stages throughout the county, as well as plans in place for the future growth of dining establishments, trails, and more.
What You'll Find in the Plan
In the plan you will find information about visitor spending in the county, how the bureau identifies and targets specific visitor markets, ideas the bureau has for destination and community development, as well as information about how we operate and work with our partners. The JCVB Marketing Plan outlines the JCVB's efforts to attract tourists to our county in a way that supports our partners and elevates JoCo as a wonderful place to live, work, and visit.